It's fabulous, because they're actually using the space, and they're touching and seeing and feeling everything that we have.

In terms of being convenient and having the brand recognized on every corner, we have a ways to go.

It was a big spoof, it got a lot of people laughing.

It could have been devastating.

We're finding people who are creating great products locally, good stuff that fits our environment.

We needed to give people a reason to come in. We have a commitment to being connected to the fabric of the communities we serve.