It's easy to show consumers how hybrids save them money at the pump. Now it's easy to show them how much they can save at tax time too.

The Fusion, Milan and Zephyr continue to surprise us on the upside. These new, fuel-efficient cars are helping our dealers to retain owners and capture new ones. We never have been in a better position to compete for customers in an environment of rising gasoline prices.

This is not a short-term campaign. It is a long-term initiative designed to strengthen our brand, emotionally connect with our customers and make the most out of our marketing activities.

In light of this situation, we need to continually evaluate our content and visual pricing.

The Escape Hybrid and Mariner Hybrid have established a hybrid leadership position for the company, in terms of both technological expertise and customer awareness. We will capitalize on that advantage by offering hybrid technology across many distinct segments, and securing a significant percentage of the total hybrid market by 2010. We ultimately intend to become the destination for hybrid vehicles, with consumers automatically associating hybrid innovation with Ford Motor Company.

The Fusion, Milan and Zephyr are helping us to carve out a larger share of the market among mid-size car buyers. These cars are helping our dealers to retain our owners and capture new ones in one of the largest segments in the industry.