It's definitely going to be a positive for the bottom line, but we're talking pennies here. All of this is gravy.

It sounds like they have a backer, and it's always all about the money.

There are some deep-pocketed guys who want to own newspapers.

For Tribune, on a long-term basis, it's terrific. While in the short term there's a lot of dilution, ultimately this will be a monster success.

Advertising for travel and resorts virtually vanished with the war and those will trickle back, but there are other issues facing the stocks. Help wanted advertising has hit a 40-year bottom with the surge in unemployment and retail advertising continues to be soft with an uncertain consumer.

This deal may get people to start dusting off their files about newspaper values.