It's clear that what is going on here is outright fraud.

The results of our survey indicate that fraud in the U.S. is a serious problem.

We found that American Indians and Alaska Natives, African Americans and Hispanics are more likely to be victims of fraud than non-Hispanic whites.

It's hard to catch in-person voter fraud,

NCC was calling people they shouldn't have been calling, and claiming things they shouldn't have been claiming.

Marketers must have rigorous scientific substantiation for the claims they make. In this case, the claims were inflated, but the science just wasn't there.