It's been highly successful any way you look at it. We've been able to achieve greater overall awareness of each organization, while at the same time making attending a Pistons game an even greater experience for the fans.

It's been highly successful any way you look at it. We've been able to achieve greater overall awareness of each organization.

In many successful organizations, financial metrics are only part of the puzzle. Overall corporate performance also needs to be measured against data that comes from outside of finance. Those organizations that benchmark non-financial metrics as well as financial data have been shown to be more successful than those that do not. Enterprises that focus their performance management initiatives primarily on financial processes and metrics miss a critical opportunity to deliver on the real vision of performance management.

To achieve a dream of greater exploits starts with a little beginning

I want to be able to look back and say, 'I've done everything I can, and I was successful.' I don't want to look back and say I should have done this or that. I'd like to change things for the younger generation of swimmers coming along.

The overall picture is of an operator aggressively maintaining its market position in a highly competitive market, and sacrificing margin to do it.