It's based on the actual goals of the business plan.

You have a lot of choices: the brick, the stucco. There is siding, lights, shingles. It's so complex that people tend to have a lot of questions on it.

I don't think that anybody would necessarily flinch from buying a historic house, even if something violent happened there. I'm sure they would have sympathy for the victims, but the majority of people looking at historic houses buy them, because they like the history.

Define your business goals clearly so that others can see them as you do.

confident that it has the operational capacity and financial resources to successfully meet its goals and carry out its business plan.

Aim higher in case you fall short.