It?s another way of looking at the industry. I was forced to sit down and really read and learn the material.

We?re up when you?re asleep. We might have to get up at midnight, or 2 or 3 a.m.. It seems everybody wants to be open by 6:30 or 7 a.m.

We track the weather all day. We could get 3 to 7 inches, or the storm could miss us.

I wanted to learn more about the industry and set myself and my company apart from the competition.

We need money to put some big trees on the park. We want instant shade.

I don't want the big flashing lights and red carpet, like, 'Here comes another Bon Iver album!' I just want it to be my bedroom-y thing. But that'll take a while to figure out.