It's an indication of the growth and popularity of the sport. It obviously has reached the level of popularity to get the interest of a company that thinks it can generate sales in a very competitive business.

The momentum of EVE Online is accelerating globally. The growth of the game's popularity within the MMOG genre has become especially evident in highly competitive markets such as the US and Western Europe, and we fully expect to carry that momentum into China's game market later this year.

The growth of the game's popularity within the MMOG genre has become especially evident in highly competitive markets such as the US and Western Europe, and we fully expect to carry that momentum into China's game market later this year.

People around college baseball are excited. I have a college-aged son who said he wants one. My assistant's son is 10, and it's, 'Can I have one, Mom?' We're reaching a different market than guys my age [57].

We have to come up with some kind of backup system to alert the officials on the field if there is a technical problem. Those kind of things, we can fix.

The attitude was that if we caught one or two really bad calls during the season, then the experiment would have been worth it. Those expectations quickly changed.