It's all new money. And it can be a significant thing for the community if we can get people to stay for two or three days.

I certainly didn't think (the Poinsettia Bowl) would happen as fast as it did. The day after we made our presentation (to the NCAA), they called in and said, 'Congratulations, you've got a second bowl game in San Diego.' We were confident we could pull it off, but never did we think it would happen this soon.

To bring the Midshipmen and all the pageantry they bring to a football game is just a natural.

To bring the Midshipmen and all the pageantry they bring to a football game is just a natural,

The first call I'm looking for the day after the game is what was our rating. It's enormously important and getting more so.

It has been a challenge. But our staff and our volunteers have really worked hard to put it together and we've been able to make it happen.