It's a very difficult business to value.

Certainly, you get the educational value from what you see on the show floor, but it's what you learn off the show floor that delivers the deepest value.

The International Business Conference is an event that offers value on many levels to our attendees. Through the conference, our affiliates can share best practices and take advantage of some unique learning opportunities. Attendees can also look forward to being inspired by amazing individuals who have met and overcome great life challenges, such as this year's keynote speaker, Lance Armstrong.

In summary, we believe this transaction increases shareholder value by capturing strong value for the ongoing business enterprise, monetizing valuable real estate assets, and affording shareowners the opportunity to benefit from a substantial continuing ownership interest in a powerful, growing, and vibrant new company.

IP Telephony is maturing into the 'value-add' stage. By integrating communications with business applications and processes, companies can create business models that break new ground in customer service and operational effectiveness.

It's something that is very important or can be of value to bringing additional convention business or different additional tourism.