It's a tribute. I'm trying to get a little attention, get people talking to me.

The fog was a big factor but people talking on cell phones and going too fast and not paying attention was what really caused it. I have never seen anything like this before. It was total chaos.

We've had a few people talking about it, but we don't really have anybody that we've made any major commitments with, ... We're basically focusing on the '06 elections. ... It's a little early for '07.

An actors' tribute to me is in his work.

When you're talking to a prime audience bombarded by messages, to have them pay attention to what you say you have to create new and innovative ways to advertise that are more engaging, intelligent and entertaining.

If an officer rolled up on something that required his immediate attention and another officer or dispatcher was talking about their call at length that officer may be forced to exit his cruiser without telling another officer where he's at or what his problem is.