It's a slower pace. There's a wider generation of people here — you have young and old.

These days that's very important.

It's family-oriented, that's what I like.

The big thing we learned [from zero-interest financing] was keep the message simple, ... People tend to forget that there were lots of incentives in the marketplace out there by everybody, but they were quite confusing and all over the place.

Ford and GM both are grappling with the same issue: how to close the gap with our Japanese competitors.

Like the SSR, it's a bold nod to the past and a big step into the future. The concept for this goes back to when we looked at how we can use Chevy's heritage.