It's a simple strategy. You take what you can't sell, you glue it into the operating system, and you raise the price of the operating system.

In television you go in with this operating system that it is a crapshoot.

It's something any operating system vendor has to have.

Microsoft wants its operating system to be ubiquitous in all devices. It's a strategy they've been mapping out forever. Whatever the future is, that's where they'll be.

There is no neat distinction between operating system software and the software that runs on top of it.

breaks the operating system spectacularly.