It's a shock that he only did five episodes of The Andy Griffith Show and 20,000 fans are here this week to honor him.

The fact is, yes, our customers are important, ... We do listen to our fans. We do survey our fans. And we do try to connect with them. I'd be the first to tell you that we clearly need to do a better job at that. That starts with me and any contact we have with our fan base.

We take that basic model and license brands names, in this case Marvel, to create a branded ISP service fans can sign up for.

We've been looking at this for a little while. We did focus groups with fans, and they wanted to be able to see options. This is an industry standard.

Like anything, if you are looking to reach less acculturated fans, the first aspect is to give them an understanding of the game, because they did not grow up around it, ... From the market research done, there is a real openness and willingness for them to become more American, and football is part of the American experience.

Clearly, they're going to have to concentrate on building a solid touring base and creating a community of loyal fans who would like to participate,