It's a price point to accelerate market adoption.

Being adopted felt like reading a book that had the first chapter ripped out. You might be enjoying the plot and the characters, but you'd probably also like to read that first line, too. However, when you took the book back to the store to say that the first chapter was missing, they told you they couldn't sell you a replacement copy that was intact. What if you read that first chapter and realized you hated the book, and posted a nasty review on Amazon? What if you hurt the author's feelings? Better just to stick with your partial copy and enjoy the rest of the story.

Since I was five, I've known that I was adopted, which is a politically correct term for being clueless about one's own origins.

Was it the act of giving birth that made you a mother? Did you lose that label when you relinquished your child? If people were measured by their deeds, on the one hand, I had a woman who had chosen to give me up; on the other, I had a woman who'd sat up with me at night when I was sick as a child, who'd cried with me over boyfriends, who'd clapped fiercely at my law school graduation. Which acts made you more of a mother?

Both, I realized. Being a parent wasn't just about bearing a child. It was about bearing witness to its life.

We're filling the pipeline to retailers and sales reports so far are very positive.

We don't share the exact the number that we shipped. I can tell you that we're going to be in about 3,000 stores nationwide and we're continuing to ship the devices. We're shipping just as fast as we can.