It's a pretty natural thing to just focus on the price.

That's pretty bad. That's not going to get it done. That's just a lack of focus.

Our goal is to have Gregory have Fergie as a companion and have him focus more on the dog.

When we get up so far, we just lose focus. I guess we think we got it, but it's been that way the whole season.

We didn't focus on how they felt after they bought things. Instead we focused on what led up to the buying decision.

It's a very different kind of focus during rehearsals now. A lot of times (Keene) will say 'Imagine it in the hall' and once you hear something like that it reminds you of what you are going for.