It's a marvelous campaign, but it didn't increase milk consumption.

We report the unusual occurrence of eight cases of vitamin D intoxication that appear to have been caused by excessive vitamin D fortification of dairy milk... All eight patients drank milk produced by a local dairy in amounts ranging from 1/2 to 3 cups (118 to 710 ml) daily...
Analysis of the dairy's vitamin D—fortified milk revealed concentrations of vitamin D3 (cholecalciferol) that ranged from undetectable to as high as 232,565 IU per quart (245,840 IU per liter). An analysis of the concentrate that was used to fortify the milk, labeled as containing vitamin D2 (ergocalciferol), revealed that it contained vitamin D3.

Consumption should increase next year and contribute to growth.

Overstimulation of IGF-1-signaling pathways in the brain due to milk consumption could thus accelerate the onset of neurodegenerative disease. IGF-1 passes the blood-brain barrier and reaches the neurons in the brain.

We're seeing an increase of producers entering into the raw milk market.

Unless we constantly replenish our supply of calcium, drop by drop, our bones become thinner from depleting our calcium savings account. It's like living off your principal instead of your interest. It's not smart, and it puts you at risk for osteoporosis.