It's a great platform to release new, 'big-idea' creative material.

Soft drinks are a big part of it but they are just part of it.

We're looking for a big opportunity and a big audience, and this is where you find it.

This is a bigger idea than our previous marketing. We think it will really drive excitement around the Pepsi brand, as people start talking about the sweepstakes.

The idea is we sell a very general-purpose platform for search.

That's completely inaccurate. We have a long history and strong track record of supporting diversity in our advertising.