It's a chance for children and adults interested in theater arts to see what it's all about and meet other people interested in the same. No experience is needed for any of the activities.

Generally speaking, no, I don't think most people know what it is.

We can do anything a hotel does for corporations looking for a facility to hold a meeting. Our audio-visual is killer and it helps when they can make a presentation on a 40-foot movie screen with state-of-the-art AV equipment.

The films drive the audience, [but] the food quality makes a difference whether or not they go to a restaurant before or after visiting the theater. A service mentally keeps people coming back.

I read an article on how customers wanted to get film information in a format they could print out. I realized that I personally would have to write down numerous movies and times to ask my wife which film she preferred. So the e-mail newsletter made sense.

The key is to start with an offer. We created a measurable system that people could respond to via an online offer for discounted food and beverages if they signed up.