It's a 95-minute film, and there are only a few seconds of actual gore on-screen. But the implication of what's happened -- and what's going to happen -- is so strong, people walk away believing they've experienced the most violent movie in history.

We end up sucking resources so the other communities are subsidizing our coverage. To some extent we lack that because we want cheap taxes.

I think all of the police departments (in the Green Bay metropolitan area) do a tremendous job. But is eight hours of coverage sufficient? No, it's not.

Because I was studying these kinds of movies so carefully, I realized how obvious their basic structure is, so I decided to reverse it. When you're playing with very known patterns of narrative events, you just have to twist one little thing, and it suddenly becomes very original. It's kind of like what Alfred Hitchcock did in Psycho . There's a sadistic pleasure to watching an audience realize you've broken the rules and anything goes.

There are a few (film) festivals in Georgia. One of the biggest is in Atlanta. Savannah has a big one. Rome has a small one. There are a few out there. ... They can recruit companies to Georgia. Bringing producers and directors in can expose them to the state and therefore encourage companies to come to Georgia. That's very important to us.

We are closely monitoring the film and the reactions of patrons in our theaters, but as of today we have no incidents.