It's a fact that kids watch TV. But if you think back, when you watched cowboy movies, you would go out and play cowboys. TV and movies motivate people.

At the weekends, I usually have around 50 kids running around in my back garden. They are all friends of my kids. I know all their names. We have barbecues, put up tents, and play soccer. I love it.

Health is never going to go out of fashion.

LazyTown' is not a TV property, but a lifestyle brand for children.

Mums ask me how to get their husbands off the couch as well as asking me to marry them. But kids ask me to get their mums and dads to play with them more as well.

Children don't really understand the concept of health. You can't give them an apple and say 'if you eat this you will be healthy when you're older' because they don't understand. You have to find a different way to motivate them.