It wouldn't be fair to say these are under-utilized resources.

The polycarbonate keeps (broken glass) from spraying into your face.

We're trying to give them a club atmosphere without drinking and it has worked out better than we were thinking it would. We talked to other people and they didn't have good results. They told us what to look for and what to be on guard for.

We do a sweep and check their I.D. cards before that time.

We've had a lot of phone calls asking when our next dance is.

Finally, strategy must have continuity. It can't be constantly reinvented.