It was the ingenious commercial.

Most bands are commercial enterprises. But I'm not in one of those bands.

We didn't do anything in particular that was overly ingenious, we just went out there and guarded them.

Companies are not ingenious, it's the people in them that are.

Instead of the kids starting to experiment at 13, if we can delay it a few years, the research indicates the kids have a much greater likelihood of not becoming abusers.

We were able to prove that we're not a bunch of whining school folks. I'm gratified.