It was great to get the experience of making a box. But this is really what we had our eyes set on five years ago when we dreamed up the first Xbox on a cocktail napkin.

I should say that I was a visual person. I experience with my eyes and never, or rarely, with my ears... to my constant regret.

Hendrick Motorsports opened my eyes to a whole different level of this industry. The experience has allowed me to see things from a new perspective and learn important lessons about business and life,

It really tapped into the primal instincts of our shared target audience. That audience is looking for really intense experiences that are embodied in the Urge concept.

Our goal is to make them all compatible, ... but for now we're only committing to the top-selling games.

For our first 25 years, Microsoft focused on business applications. In the next 25, we're going to be touching the consumer more.