It was a hidden store, you couldn't see us from the street. If you didn't know about us, you didn't know it was there.

We think it is an up-and-coming area. It is a little offbeat and that is what our store is all about. This neighborhood is a perfect fit for us.

We would never go to Greenwich Avenue, then we would have to change our concept and price like other stores.

This one caught us completely by surprise.

This trip allowed us to do in four days what it probably would have taken us four to six months to do. This was such a big event for them as manufacturers that they had all their top people there. ... Every single one of them that we talked to was excited and interested - and saw there was a reason for them to be involved.

We're still experimenting. I believe that championships are won with doubles, which is why it's so important for us to get our four best guys out there.