It obviously makes a statement about status and the ability to afford it but I think it's also a spontaneous, celebratory thing.

There were times I didn't feel right not cheering for Seneca. They'd make a run and I'd feel the jolt, but I had to hold it back. It was really different. ... I'll do more cheering this weekend.

I think people are willing to spend more to have a premium experience so they're buying less but they're buying higher quality.

The people who can really benefit from our songs are the girls in middle America and the only way you can really get through to them is TV.

We definitely saw the parallels between girls working in a man's world. And the idea of making the Olympics appeal to a younger generation.

We had offers from major labels in the past but we skipped over them because we knew it was too early. We wanted to get the most out of every phase, like putting out a record on an independent label and playing small clubs, then doing bigger records and bigger tours. I think that just made us better prepared for this whole experience.