It means we have to find more sponsors and make up for the deficit it presents us with.

It's the economics. You'd have to charge more than we are willing to charge people (to get someone like Usher). We did try some R&B shows and some rappers, but the shows have not worked.

It's a great show and a great way to appeal to the younger crowd.

We want to have a successful show with someone who is in touch with the local community. Because, how silly would it be for us not to include every demographic?

For us, this is one to build on.

Many of us live near the Hudson River. It's a thread that runs through our lives. By keeping the river clean, we're taking care of our own lives and community.