It makes sense because there's a big demand to increase participation of minority patients. You want your patient population to mirror the population at large.

Many more Arizona businesses are seeing the changing ethnic minority population shifts and the rates of minority population growth.

Texas, of course, has a large minority population, and it has a very religious population compared to the rest of the nation,

That's a big area of growth. The minority market is going to grow three times faster than the majority population over the next several years, and that is something we really want to focus on.

A Quantitative RiskBenefit Analysis of Changes in Population Fish
Consumption

That doesn't mean there are no efforts to influence the minority parties, but the principal efforts almost always involve the party in power, the party or the individuals from that party who can deliver results.