It makes for a good starting point. That said, we also hope it would be a springboard for people to eventually write their own original stories.

For most people, I think, it's just about the excitement of writing something, having it read and getting the feedback from the online reviewers.

We don't have them doing it on the sofa.

Approximately 7,000 people have gone to Israel with us since we started. Next year, we hope to have about 12 flights. We're excited that there's a trend at work here.

My biggest thrill was seeing the Amish. Their way of life, to me, is just fascinating, that people in this day and time can still live like that.

I've always been very bonded to animals - more so than most people. (laughs) I don't think that they can defend themselves, so we have to help them.