It kind of throws things off. You're used to your regular sequence of events, and this messes everything up.

And now the sequence of events in no particular order.

He kind of fell into our lap. He moved down here and started calling the school asking if there was an opening, and we had one. It's good for us because you don't get lacrosse people falling in your lap.

That really throws a monkey wrench into the whole works.

This is more than a performing arts festival. We offer events, from acrobatics to kite-flying activities, a drumming extravaganza, film series, a re-creation of Beijing market fairs and a photographic display of Beijing.

With events like the Super Bowl, you see a polarization. You're going to get the big guys, but you're also going to see smaller guys blowing their whole ad budget just to get top-of-mind awareness.