It just makes sense. We want to build four-bedroom units in a 60,000-square-foot building; the next person may want to build 60 two-bedroom units in that 60,000 square feet. Either way, the building stays the same size.

We are not going to build a 25,000-square-foot studio in Santa Monica. No one is going to give me a camera and say shoot stuff. We want to partner with the entertainment industry.

You can't rent a building anymore for $500. Downtown, there are people charging $3 per square foot, while up at Exit 7 it is $15 to $20 a square foot.

Here's a 3,300 square foot footprint of a house with a pool and patio.

We have plans to build 873 single-family units.

We should have the shell for the 50- by 80-foot building done by then and then we can start finishing the inside, We're only going to build until we run out of money. As long as we have heat and lights in the building, we can work on it ourselves.