It is the new and different that is always most vulnerable to market research

We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.

The face is not a secondary billboard for our internal feelings. It is an equal partner in the emotional process.

It is quite possible for people who have never met us and who have spent only twenty minutes thinking about us to come to a better understanding of who we are than people who have known us for years.

It would be interesting to find out what goes on in that moment when someone looks at you and comes to all sorts of conclusions.

That term, 'David and Goliath,' has entered our language as a metaphor for improbable victories by some weak party over someone far stronger.