It is our corporate policy to only work with progressive companies. We won't partner with or accept advertising from any company that doesn't offer domestic partner benefits for their GLBT employees.

We've been live since June 2005. In that time, we've received feedback from our consumers that has helped us shape the new design. We have made the site faster to load, easier to navigate and generally more useful. We strive to deliver the most relevant information to the GLBT car-buying public pertaining to researching, financing and insuring a new vehicle.

I think of this new design as the first stage of our facelift. We improved the way we look and feel, but there is more to come. We're setting the stage for our biggest reveal ever - coming soon.

I'll be advertising for a bid for contractors to come-in an do some work in about two weeks.

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

Advertising agencies compete all the time, but they usually do it behind closed doors.