It is not discretionary to pick a number that helps with an earnings target.

Pick the target, freeze it, personalize it, and polarize it.

What attracts me to Pepsi is I have more faith in their ability to grow earnings. Not only are they successful on the beverage side but they are successful with salty snack foods.

I am surprised that paper doesn't pick up the Amazon and Congo basins, regions where there is a large number of animal species with small ranges.

I'm not a mean player. You'll notice I never pick on a player who has a number above 30.

If we are going to see a turnaround in earnings soon, the number of warnings are going to need to scale back.