It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.

A lot of people may know my face and know that I'm a good player on the football field, but they probably don't really know me as a person.

It's brutal out on the football field.

Dishonesty is all about the small acts we can take and then think, 'No, this not real cheating.' So if you think that the main mechanism is rationalization, then what you come up with, and that's what we find, is that we're basically trying to balance feeling good about ourselves.

I want to see how far I can go and how good I can be, whether it's in the classroom or on the football field.

When I'm out on the football field, I have so much confidence in what I'm doing.