It is fun for me to see the trees being put in. I hand-picked each of them at a nursery in Georgia and now they are coming home.

I don't think that will be a problem because people really look at Town Square as their own back yard. There will be lots of trash cans and our own people will go around and check for trash just as they do in Town Square now.

Hotel visitors will be able to just walk a block or so to visit the book store or see a movie.

The type of uses are more important than the square footage associated with each building. For the residents, there will really be no reason to go anywhere else. Everything they need will be in this one space.

Every yard is different to convey individualism, at least as much as you can with a 25-foot wide space. We have a whole pallet of materials for the buyers to choose from, beginning with the brick or masonry on the outside and continuing inside the units with a wide array of options. We wanted plenty of choices so each home would have an individual feel.

There are less and less places to enjoy the product, and this plays right into that trend. We're really hoping to capitalize on connoisseurship in the cigarette category. When you look at beer, wine, chocolate and other high-quality products that have a branded experience associated with them that have emerged in the past 10 to 15 years, that hasn't happened in cigarettes.