It incorporates all the trends in one product. It's healthy, indulgent and convenient.

To understand everything makes one very indulgent

I live by the 80/20 rule: I'm 80 percent healthy, and then 20 percent indulgent.

I think we're all cognizant of the fact that there are two macro trends going on here that this product is designed to respond to,

I think we're all cognizant of the fact that there are two macro trends going on here that this product is designed to respond to. One is more and more consumers are getting information and entertainment online and the other is more and more advertising dollars are going online.

I think we're all cognizant of the fact that there are two macro trends going on here that this product is designed to respond to. ...More and more consumers are getting information and entertainment online...