It has to get into their consciousness. Make it a habit.

They will do anything they can to get money to support their habit, ... That's why the quality of (property) seizures has gone down over the last few years.

The world is real. Consciousness is the illusion.

Players are creatures of habit and will revert back to some of the instinctive things they do, so you have to be prepared, I think, to be killing off 10-12 penalties a game and getting 10 or 12 power plays. You do the math.

One of the premises of free market capitalism as an institution, as wrong headed as it might be, is people have perfect knowledge.

The senior management team should disclose that to the board. The board, then, I think has a duty to report that to investors, whom they represent.