It has to be a unique, engaging experience.

All of them have coached and/or played in a really competitive conference. There's a lot of experience there and that's helping a lot.

People outside of Virginia are not as emphatically enthusiastic about the anniversary as those inside Virginia are. It doesn't have the same degree of meaning for them as it would for Virginians.

What we are seeing in 2006 is really a shift in quality expectations. They (tourists) are willing to pay more, but their expectations are off the charts.

Of all the committees I've ever served on, it's the absolute best professional experience I've ever had. There's just no comparison.

We have a lot of people coming here with no experience,