It gives them a larger reach so they can fight cable in their whole footprint. Now, there's no hiding from AT&T .

AT&T in wireless is such a wounded name. It gives everybody the creeps who experienced the AT&T Wireless experience.

Our customers like the fact that this footprint is going to be much larger,

It's like throwing your hair dryer in the bathtub, ... Everything shorts out.

[Not everyone thinks the headsets look cool.] You look like a half-assimilated Borg, ... shaking hands with gloves on.

This is already your most personal item. The only thing you wear more often on you is underwear. For some people, even that's optional.