It creates markets for small local farms that are small, stable markets, substantial markets, markets that don't require advertising.

While the advertising market remained challenging in the third quarter, our earnings were better than we expected as advertising revenue growth improved in late September. This was particularly true at The New York Times Media Group, where advertising revenues rose 2.9 percent.

In September, our largest month in the quarter, advertising has been challenging and visibility remains limited.

We continue to benefit from very strong double-digit advertising growth at our digital operations, particularly About.com,

We continue to benefit from very strong double-digit advertising growth at our digital operations, particularly About.com, ... But elsewhere, advertising is weaker than expected.

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.