It attracts a lot of eyeballs. Their distribution on UPN has made it an even more powerful platform. Its robustness is pleasantly surprising. If any company can make a football league work, they can.

The VOD platform is just now reaching a point where you have a critical mass of eyeballs so you can go out to advertisers and make it worth their while.

YouTube is a platform, a distribution vehicle.

Microsoft is looking to put more eyeballs in front of its search engine.

Amazon is widely expected to post strong (fourth-quarter) revenue, but margins may be more of an issue. Intense price competition, technology investments and increased shipping cost subsidization may create an uninspiring 4Q report.

They may take the $30 rise in the stock price as an unexpected end of quarter bonus. It helps a lot of portfolios. But in order to book that gain, they'd have to sell into the strength.