It almost begs an emotional response by the customers.

You see the media version (of the South), which is often a caricature or cartoon,

I realized all the stories I was interested in were Southern stories, ... They are who I am and I needed to understand where we (in the South) come from and who we are.

That wouldn't be very nice.

I tell families frankly that I don't see (chelation) as benign and it's really very scary to me,

I became a fitness fiend when I was about 17 or 18.