It all comes back to the basics. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.

Dave Thomas

Dave Thomas

Back Basics Clean Comfortable Coming Customers Food Good Keep Restaurant Serve Value

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It all comes back to the basic. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.

— Dave Thomas

But once in a while you might see me at In and Out Burger; they make the best fast food hamburgers around.

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Customers are more comfortable with a name they know.

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Customers are looking for specialists who offer good value.

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If you have good food, people will come to your restaurant.

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