Iraqis love soft drinks. They do even in winter.

Soft drinks are a big part of it but they are just part of it.

There was no crash in the Baghdad stock exchange, no crash ever, never.

I think they are actually considerably worse (than soft drinks).

[ordering drinks]
Lambeau: Perrier.
Sean: That's French for "club soda."

Coke relies on soft drinks for this huge piece of their business and those products have been in a secular decline and that's where Coke makes its money.