Instead of the greatest happiness for the greatest number, one should demand, more modestly, the least amount of avoidable suffering for all; and further, that unavoidable suffering—such as hunger in times of an unavoidable shortage of food—should be distributed as equally as possible.

Philosophers should consider the fact that the greatest happiness principle can easily be made an excuse for a benevolent dictatorship. We should replace it by a more modest and more realistic principle / the principle that the fight against avoidable misery should be a recognized aim of public policy, while the increase of happiness should be left, in the main, to private initiative.

It results from the preceding considerations, that there is in reality nothing desired except happiness. Whatever is desired otherwise than as a means to some end beyond itself, and ultimately to happiness, is desired as itself a part of happiness, and is not desired for itself until it has become so. Those who desire virtue for its own sake, desire it either because the consciousness of it is a pleasure, or because the consciousness of being without it is a pain, or for both reasons united; as in truth the pleasure and pain seldom exist separately, but almost always together, the same person feeling pleasure in the degree of virtue attained, and pain in not having attained more. If one of these gave him no pleasure, and the other no pain, he would not love or desire virtue, or would desire it only for the other benefits which it might produce to himself or to persons whom he cared for.

Described in this way, utilitarianism has little in common with the prosaic, visionless notion of the 'merely utilitarian,' in the sense of a narrowly or mundanely functional or efficient option. No such limited horizon confined the thought and character of the great English-language utilitarian philosophers, whose influence ran its course from the period just before the French Revolution through the Victorian era. Happiness, for them, was more of a cosmic calling, the path to world progress, and whatever was deemed 'utilitarian' had to be useful for that larger and inspiring end, the global minimization of pointless suffering and the global maximization of positive well-being or happiness. It invokes, ultimately, the point of view of universal benevolence. And it is more accurately charged with being too demanding ethically than with being too accommodating of narrow practicality, material interests, self-interestedness, and the like.

Settle, for sure and universally, what conduct will promote the happiness of a rational being.

Happiness is a very pretty thing to feel, but very dry to talk about.