Instead of pressing hard with the bow, you press lightly and you go faster. That will affect the balance.

If there is a firestorm of press, Nike will absorb that. It will make it easier for someone else to do something afterwards, because they won't be first.

That's the type of cooperation that will be needed over the balance of the year to get through the date change.

We needed to calm down and break their press. We came out, found the way through the press and also played a lot better on defense.

We made a little adjustment on our press, and that gave them some fits. We got a lot of turnovers and a lot of buckets. It's a thing of momentum.

More than most flacks, he understood the press. He wasn't fearful or intimidated by them. He knew you basically had to be honest to have credibility, and he had a lot of credibility.