Information technology is at the core of how you do your business and how your business model itself evolves.

You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.

Creating a single capability that fuses business and process insight with information technology provides the unique advantage our clients are reaching out for. This is an exceptionally good fit -- both strategically and culturally. Our businesses complement each other and we speak the same language.

You know your business model is broken when you're suing your customers.

The question is: How are you able to organize your information, your tasks, and get stuff done spanning those different roles? Nobody lives in isolation.

Technology just means information technology.