In the wireless industry that's a long time to be projecting into the future.

They're betting the futures of the companies on broadband and wireless. Both of them are certainly growing those businesses.

Where is the harm in the wireless industry?

If they charge a rental fee of $100 now, that fee may be $104 in the future, but that is something each business will decide for themselves, ... We'll receive a monthly accounting of rentals and leases from each business and the 4 percent tax will be applied. In the beginning, each business will be required to pay the tax monthly, but later, that can be adjusted to quarterly or every other month, whichever the business prefers.

Now if you have a wireless network that won't connect, well, you need someone on-site.

We'll see, in years to come, that our Challenge will be made available in all forms of wireless communications. You can make your picks right now on your telephone. You can get updates on how you're doing on the telephone, and we'll keep going to where fans are going to consume information. We also look forward to connecting fans to the Challenge via their cable providers and game consoles. Our sponsors see the need to be visible here and that's where we're going to take them. We have a firm lock on the 18 to 34 men's demographic. They know that, and it's a key demographic for them to reach.