In the initial phase the consumer will probably lose. It is a big risk for people who actually buy products for either format without knowing who the winner is.

Restructuring is the first step and that's the easy part, but what they don't have yet is a viable business model. The market won't accept hollow promises.

I don't think Toshiba will back down,

They've got to decide what standard is more efficient in economic terms.

I think that ultimately the grouping that will have the deciding power is the movie studios in the US because they've got to feel comfortable in term of the intellectual property management of the movies,

We are heading into another format war.